If there's one person who embodies the idea of "entrepreneur," it's Elon Musk.
What's remarkable about Musk is the way he funded his startups, especially SpaceX and Tesla. While he has relied on external funding, he nonetheless had to face many setbacks that almost brought his companies to an early end.
As an entrepreneur, Musk can teach you a great deal about how to get funding for your startup. Here are the three most important learnings you can get from his experience.
Despite its importance, most CEOs have little time to foster their creative skills. The key to being a more creative CEO doesn't lie in how much time you spend per day, however.
As a CEO, you should also develop a habit around your creative skills so you don't have to spend too much time thinking about them.
Here are five recommendations to help you get started.
For the past five years of my professional career, I’ve been blessed to work remotely from my home. First, as an SEO freelancer, then as an employee, and currently, as a content marketing consultant.
The benefits I’ve gotten have gone beyond avoiding commuting, however. I’ve saved time and money, lowered my stress, and increased my work satisfaction.
This made wonder why there aren’t more companies that adopt remote work as their standard working procedure, which has led me to ask myself, will remote work ever become mainstream? And, most importantly, does it work as well as I think it does?
With over 150 million monthly active users and 9,700 pins every minute, Pinterest is the eighth largest social network in the Western Hemisphere.
Many companies still believe Pinterest is a fun social network that people only use on the weekends when they have nothing else to do.
There's plenty of data that disagrees with this idea.
With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business.
If you don't believe me, then read the rest of this article, and you will see why Pinterest ads can truly help you grow your business.
As a content marketer, I know what it takes to find and vet high-quality writers for your startup.
It turns out, there’s one simple technique that has made all the difference to me.
If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.
You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.
With such a long list of tasks to do, the question then becomes, where do I start?
From all the different directions you can take, I like starting in one of the key pieces of any AdWords campaign: your landing pages.
The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.
In this article, I will show you six ways you can lower your CPCs by optimizing your landing pages.
Developing a content marketing strategy that works is hard. You need to understand your audience very well. You also need to consistently create high-quality content, so you can get people to share and link your content, all with the hopes of getting people to visit your site. The only downside is this process takes a lot of time. And even if you do everything right, you may not get the traffic you need.
What if there was a way to cut through these problems and get the results you want? Fortunately, there are not one, but seven ways to do so. Below are seven growth hacks to improve your content marketing and ignite your site’s traffic.
What if I told you there’s one marketing tactic that can help your customers buy more products and more often from your company?
No, it’s not a “magic tactic.”
It’s not a “black hat” unethical tactic.
It’s video marketing, and it works amazingly well.
Here are five reasons why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales.
As marketers, we love to talk about the tactics we use to do our jobs.
However, what happens after a prospect becomes a customer is rarely discussed.
There’s something more important that happens at the end of the funnel (i.e., after someone make a purchase), something that, if done right, can help you increase your revenue substantially. It’s called retention.
Think about the space industry for a second; one of the world’s most expensive, complex, and bureaucratic industries you can find. Now, imagine one day a software wiz kid decides he wants to start building rockets and compete against large competitors such as Boeing and Lockheed Martin. Although he had no experience in the space industry, after 15 years and billions of dollars spent, this entrepreneur succeeds on disrupting the whole industry, defeating its competitors along the way.
If you see Elon Musk and wish you had his charismatic personality, don’t despair. Elon Musk wasn’t born charis
E-commerce stores succeed when they do two things right:
First, they attract people to their store.
Second, they make those people convinced they should buy from them.
But how do you attract those people? And, most importantly, how do you convince them to buy from you? Well, there's a whole lot of tactics you can implement to achieve both goals. There's one that stands out from the rest. And that is using user generated content.
All you need to do is take some time and implement one of the user generated content methods below.
In the past few years, Growth Hacking has become one of the main buzz words in the tech industry.
This happened for a reason: growth hackers have pulled amazing results with scarce resources, and helped boost the growth of their startups.
There's no question that lead generation is the key for growth for any B2B business; sometimes, however, a lead generation campaign can go awry and end up with a negative ROI.
Whatever the reason for that may be—and there are many—if you want your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest ROI possible.
Today, any business owner can take advantage of the wealth of direct customer communications that are available thanks to the opportunities that the online realm affords them.
Want to show how happy your customers are with your products? In the past, you had to explain that. Nowadays, you can illustrate this with images taken by the customer themself holding and enjoying your product.
In this article, you will learn why User Generated Content (UGC) should be part of your retail marketing strategy and how to start implementing it today.
Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more.
At the same time, content can show them a picture of a problem of their life, and how they can solve it by using a product you sell.
That’s where the power of content marketing lies.
The best part is, any company can use this power for their own good. Including your e-commerce store.