The success of Nike lies in their business strategy, one any retailer—massive or tiny, online or offline—can copy and implement.
For this reason, I analyzed the history of Nike and found six key marketing strategies that played an essential role in their growth.
What’s more, I took each of the company’s big successes and adapted them so an ecommerce store owner like you can apply them.
If you want to achieve your potential and learn how to increase your sales, there are some simple ecommerce growth hacks you can implement today.
To be clear, we call them hacks, but these are not quick fixes or silver bullets. They’re merely proven, effective marketing strategies that can add up to lift your ecommerce store to a new level of popularity, sales, and revenue.
There’s a more effective way you can collect leads without annoying your readers. Better yet, this way is more effective, and it’s even relevant to their interests.
What is this magical lead generation elixir I’m referring to?
If the name intrigues you, or you know all about them but feel like you’re not quite nailing them, read on. Here, you’ll learn everything about content upgrades, including lots of actionable ideas to start using them on your site today.
Meet Elizabeth. She’s one of your many visitors who visits your ecommerce store daily. She likes the design of your site. She even likes your products. “That looks so beautiful,” she says, even showing it to a friend while browsing. But…she doesn’t buy anything.
A real tragedy for any ecommerce store owner, and one most of us suffer all too often, whether we know it or not.
Elizabeth decides to take her wallet somewhere else for any number of reasons. Maybe she’s not so into your products aft...
If you want to take advantage of Instagram’s power to build an audience, drive large volumes of traffic to your site, and generate more qualified sales, this guide is for you.
Despite its importance, most CEOs have little time to foster their creative skills. The key to being a more creative CEO doesn't lie in how much time you spend per day, however.
As a CEO, you should also develop a habit around your creative skills so you don't have to spend too much time thinking about them.
Here are five recommendations to help you get started.
An executive with the ability to communicate clearly through the written world can reap many benefits.
Executives, however, often lack the time to write. How could an executive find the time to write? By building a habit. Here's how you can get started.
If there's one person who embodies the idea of "entrepreneur," it's Elon Musk.
What's remarkable about Musk is the way he funded his startups, especially SpaceX and Tesla. While he has relied on external funding, he nonetheless had to face many setbacks that almost brought his companies to an early end.
As an entrepreneur, Musk can teach you a great deal about how to get funding for your startup. Here are the three most important learnings you can get from his experience.
For the past five years of my professional career, I’ve been blessed to work remotely from my home. First, as an SEO freelancer, then as an employee, and currently, as a content marketing consultant.
The benefits I’ve gotten have gone beyond avoiding commuting, however. I’ve saved time and money, lowered my stress, and increased my work satisfaction.
This made wonder why there aren’t more companies that adopt remote work as their standard working procedure, which has led me to ask myself, will remote work ever become mainstream? And, most importantly, does it work as well as I think it does?
With over 150 million monthly active users and 9,700 pins every minute, Pinterest is the eighth largest social network in the Western Hemisphere.
Many companies still believe Pinterest is a fun social network that people only use on the weekends when they have nothing else to do.
There's plenty of data that disagrees with this idea.
With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business.
If you don't believe me, then read the rest of this article, and you will see why Pinterest ads can truly help you grow your business.
As a content marketer, I know what it takes to find and vet high-quality writers for your startup.
It turns out, there’s one simple technique that has made all the difference to me.
If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.
You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.
With such a long list of tasks to do, the question then becomes, where do I start?
From all the different directions you can take, I like starting in one of the key pieces of any AdWords campaign: your landing pages.
The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.
In this article, I will show you six ways you can lower your CPCs by optimizing your landing pages.
Developing a content marketing strategy that works is hard. You need to understand your audience very well. You also need to consistently create high-quality content, so you can get people to share and link your content, all with the hopes of getting people to visit your site. The only downside is this process takes a lot of time. And even if you do everything right, you may not get the traffic you need.
What if there was a way to cut through these problems and get the results you want? Fortunately, there are not one, but seven ways to do so. Below are seven growth hacks to improve your content marketing and ignite your site’s traffic.
What if I told you there’s one marketing tactic that can help your customers buy more products and more often from your company?
No, it’s not a “magic tactic.”
It’s not a “black hat” unethical tactic.
It’s video marketing, and it works amazingly well.
Here are five reasons why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales.
As marketers, we love to talk about the tactics we use to do our jobs.
However, what happens after a prospect becomes a customer is rarely discussed.
There’s something more important that happens at the end of the funnel (i.e., after someone make a purchase), something that, if done right, can help you increase your revenue substantially. It’s called retention.