There's no question that lead generation is the key for growth for any B2B business; sometimes, however, a lead generation campaign can go awry and end up with a negative ROI.
Whatever the reason for that may be—and there are many—if you want your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest ROI possible.
If you want to take advantage of Instagram’s power to build an audience, drive large volumes of traffic to your site, and generate more qualified sales, this guide is for you.
Developing a content marketing strategy that works is hard. You need to understand your audience very well. You also need to consistently create high-quality content, so you can get people to share and link your content, all with the hopes of getting people to visit your site. The only downside is this process takes a lot of time. And even if you do everything right, you may not get the traffic you need.
What if there was a way to cut through these problems and get the results you want? Fortunately, there are not one, but seven ways to do so. Below are seven growth hacks to improve your content marketing and ignite your site’s traffic.
Over the past ten years, there has been an explosion of interest in web development, and the number of people looking to make a career transition into the field.
People from all backgrounds have been able to switch to a career in web development. Their advice will shine a light for those who want to do the same without having to sacrifice everything in the way.
Remote working has come unannounced, and it’s unlikely it will go away in the foreseeable future. Surveys have shown that employees appreciate the idea of home working, even before the pandemic arose. So the question isn’t how companies can go back to work like in the past, but how they can adapt to remote working once the pandemic is over.
In this article, I want to explore three ways non-remote companies can adapt their current situation and the post-pandemic world that’s to come.
When an entrepreneur thinks about creating a new website, one option pops up right away: WordPress, the number one CMS in the world. With 38.4% of websites using WordPress, there’s no room to doubt its prominence.
Is Webflow truly a contender to WordPress’s throne? Or is it a temporary threat that will never hurt WordPress’ dominance? In this article, we’ll look at what makes each company popular and the main threats to their respective positions.
Management guru Peter Drucker famously said, “If you can’t measure it, you can’t manage it.” The same is true for digital advertising. Yet, for many years, marketers have failed to measure key metrics. Stuck in the “get more clicks” mindset, they forgot about the post-click stage of advertising campaigns—where the conversion actually happens.
In this article, we’ll look at five post-click metrics you need to track to properly evaluate and optimize the success of your advertising campaigns.
You set up an ad campaign in the hopes of generating as many clicks as possible to increase your traffic volume. After running the campaign for a few days, you notice that your return on ad spend (ROAS) is too low to justify. In other words, the revenue generated from your campaign is equal to or less than what you spent on it. Sooner or later, you’ll have to decide whether to end your campaign or make a drastic change to turn the situation around.
Product pages are the life and blood of any ecommerce store. You can have the most beautifully designed site in the world, you can sell the most awesome products, and you can have the best customer support. But if your product pages are bad, you’re going to have a bad time selling to your customers.
Your product pages are your shopping window, your sales clerk, and your cashier — all at the same time. They are the ones that make your sales happen.
Despite its importance, most CEOs have little time to foster their creative skills. The key to being a more creative CEO doesn't lie in how much time you spend per day, however.
As a CEO, you should also develop a habit around your creative skills so you don't have to spend too much time thinking about them.
Here are five recommendations to help you get started.
An executive with the ability to communicate clearly through the written world can reap many benefits.
Executives, however, often lack the time to write. How could an executive find the time to write? By building a habit. Here's how you can get started.
If there's one person who embodies the idea of "entrepreneur," it's Elon Musk.
What's remarkable about Musk is the way he funded his startups, especially SpaceX and Tesla. While he has relied on external funding, he nonetheless had to face many setbacks that almost brought his companies to an early end.
As an entrepreneur, Musk can teach you a great deal about how to get funding for your startup. Here are the three most important learnings you can get from his experience.
For the past five years of my professional career, I’ve been blessed to work remotely from my home. First, as an SEO freelancer, then as an employee, and currently, as a content marketing consultant.
The benefits I’ve gotten have gone beyond avoiding commuting, however. I’ve saved time and money, lowered my stress, and increased my work satisfaction.
This made wonder why there aren’t more companies that adopt remote work as their standard working procedure, which has led me to ask myself, will remote work ever become mainstream? And, most importantly, does it work as well as I think it does?
Upselling can help you take your online business to the next level. You need to start using upselling right away.
That’s why today I’d like to teach you everything you need to know about the art of upselling, and how you can start using it in your own online store.
The success of Nike lies in their business strategy, one any retailer—massive or tiny, online or offline—can copy and implement.
For this reason, I analyzed the history of Nike and found six key marketing strategies that played an essential role in their growth.
What’s more, I took each of the company’s big successes and adapted them so an ecommerce store owner like you can apply them.