There's no question that lead generation is the key for growth for any B2B business; sometimes, however, a lead generation campaign can go awry and end up with a negative ROI.
Whatever the reason for that may be—and there are many—if you want your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest ROI possible.
If you want to take advantage of Instagram’s power to build an audience, drive large volumes of traffic to your site, and generate more qualified sales, this guide is for you.
Developing a content marketing strategy that works is hard. You need to understand your audience very well. You also need to consistently create high-quality content, so you can get people to share and link your content, all with the hopes of getting people to visit your site. The only downside is this process takes a lot of time. And even if you do everything right, you may not get the traffic you need.
What if there was a way to cut through these problems and get the results you want? Fortunately, there are not one, but seven ways to do so. Below are seven growth hacks to improve your content marketing and ignite your site’s traffic.
Product pages are the life and blood of any ecommerce store.
You can have the most beautifully designed site in the world, you can sell the most awesome products, and you can have the best customer support. But if your product pages are bad, you’re going to have a bad time selling to your customers.
As I like to say, your product pages are your shopping window, your sales clerk, and your cashier — all at the same time. They are the ones that make your sales happen.
That’s why you need to make your product pages convert like a boss.
In this post, I’ll explain how you can design your clients' product pages to increase conversion rates.
Over the past ten years, there has been an explosion of interest in web development, and the number of people looking to make a career transition into the field.
People from all backgrounds have been able to switch to a career in web development. Their advice will shine a light for those who want to do the same without having to sacrifice everything in the way.
Despite its importance, most CEOs have little time to foster their creative skills. The key to being a more creative CEO doesn't lie in how much time you spend per day, however.
As a CEO, you should also develop a habit around your creative skills so you don't have to spend too much time thinking about them.
Here are five recommendations to help you get started.
An executive with the ability to communicate clearly through the written world can reap many benefits.
Executives, however, often lack the time to write. How could an executive find the time to write? By building a habit. Here's how you can get started.
If there's one person who embodies the idea of "entrepreneur," it's Elon Musk.
What's remarkable about Musk is the way he funded his startups, especially SpaceX and Tesla. While he has relied on external funding, he nonetheless had to face many setbacks that almost brought his companies to an early end.
As an entrepreneur, Musk can teach you a great deal about how to get funding for your startup. Here are the three most important learnings you can get from his experience.
For the past five years of my professional career, I’ve been blessed to work remotely from my home. First, as an SEO freelancer, then as an employee, and currently, as a content marketing consultant.
The benefits I’ve gotten have gone beyond avoiding commuting, however. I’ve saved time and money, lowered my stress, and increased my work satisfaction.
This made wonder why there aren’t more companies that adopt remote work as their standard working procedure, which has led me to ask myself, will remote work ever become mainstream? And, most importantly, does it work as well as I think it does?
The success of Nike lies in their business strategy, one any retailer—massive or tiny, online or offline—can copy and implement.
For this reason, I analyzed the history of Nike and found six key marketing strategies that played an essential role in their growth.
What’s more, I took each of the company’s big successes and adapted them so an ecommerce store owner like you can apply them.
There’s a more effective way you can collect leads without annoying your readers. Better yet, this way is more effective, and it’s even relevant to their interests.
What is this magical lead generation elixir I’m referring to?
If the name intrigues you, or you know all about them but feel like you’re not quite nailing them, read on. Here, you’ll learn everything about content upgrades, including lots of actionable ideas to start using them on your site today.
If you want to achieve your potential and learn how to increase your sales, there are some simple ecommerce growth hacks you can implement today.
To be clear, we call them hacks, but these are not quick fixes or silver bullets. They’re merely proven, effective marketing strategies that can add up to lift your ecommerce store to a new level of popularity, sales, and revenue.
Meet Elizabeth. She’s one of your many visitors who visits your ecommerce store daily. She likes the design of your site. She even likes your products. “That looks so beautiful,” she says, even showing it to a friend while browsing. But…she doesn’t buy anything.
A real tragedy for any ecommerce store owner, and one most of us suffer all too often, whether we know it or not.
Elizabeth decides to take her wallet somewhere else for any number of reasons. Maybe she’s not so into your products aft...
To make sales with email marketing you first need to build an audience. Doing so requires much more than sending emails with discounts and company updates; it requires to use email as a brand-building, loyalty-inducing marketing channel.
If you do it right, you will see your open rates and click-through-rates (CTRs) grow exponentially, all thanks to the loyalty you’ve earned over time.
In this article, I will share three ways email marketing strategy can help you build a loyal audience.
Building an ecommerce brand is the bridge between having a company that just sells products online to one that has a unique identity. It requires more than just setting up Facebook ads and a referral program; it requires a content strategy that delivers value in every step of the consumer’s journey.
But before you can do that, you need to learn how you can actually build such a brand through the power of content marketing. And that’s what you will see in this article below.