Ivan Kreimer

Ivan Kreimer

I'm a content marketing consultant.

I specialize in e-commerce, SaaS, content marketing, SEO, lead generation, and online marketing in general. Learn more about my services in here: http://contentfiesta.com/content-marketing-services/.

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The Art of eCommerce Upselling

Ecommerce is exactly the same as doing business in the offline world, except it is in the online world (groundbreaking, I know).

Most of the knowledge companies have gathered in the last 50 years can be used, or at least adapted, to the online world.

Among those things, we have the techniques companies use to increase their revenue, such as bundling, price anchoring, cross-selling, and upselling.

Shopify article

How to Design Product Pages That Convert Like a Boss

Product pages are the life and blood of any ecommerce store.

You can have the most beautifully designed site in the world, you can sell the most awesome products, and you can have the best customer support. But if your product pages are bad, you’re going to have a bad time selling to your customers.

As I like to say, your product pages are your shopping window, your sales clerk, and your cashier — all at the same time. They are the ones that make your sales happen.

That’s why you need to make your product pages convert like a boss.

In this post, I’ll explain how you can design your clients' product pages to increase conversion rates.


6 Ways to Lower Your CPC with Landing Page Optimization

If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.

You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.

With such a long list of tasks to do, the question then becomes, where do I start?

From all the different directions you can take, I like starting in one of the key pieces of any AdWords campaign: your landing pages.

The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.

In this article, I will show you six ways you can lower your CPCs by optimizing your landing pages.

7 growth hacks to improve your content strategy article

7 Growth Hacks to Improve Your Content Strategy

Developing a content marketing strategy that works is hard. You need to understand your audience very well. You also need to consistently create high-quality content, so you can get people to share and link your content, all with the hopes of getting people to visit your site. The only downside is this process takes a lot of time. And even if you do everything right, you may not get the traffic you need.

What if there was a way to cut through these problems and get the results you want? Fortunately, there are not one, but seven ways to do so. Below are seven growth hacks to improve your content marketing and ignite your site’s traffic.

Descarga article

3 Ways to Use User Generated Content to Boost Sales

E-commerce stores succeed when they do two things right:

First, they attract people to their store.

Second, they make those people convinced they should buy from them.

But how do you attract those people? And, most importantly, how do you convince them to buy from you? Well, there's a whole lot of tactics you can implement to achieve both goals. There's one that stands out from the rest. And that is using user generated content.

All you need to do is take some time and implement one of the user generated content methods below.


How to Maximize the ROI of Your Lead Generation Campaigns

There's no question that lead generation is the key for growth for any B2B business; sometimes, however, a lead generation campaign can go awry and end up with a negative ROI.

Whatever the reason for that may be—and there are many—if you want your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest ROI possible.


3 Reasons You Need to Try Pinterest Ads

With over 150 million monthly active users and 9,700 pins every minute, Pinterest is the eighth largest social network in the Western Hemisphere.

Many companies still believe Pinterest is a fun social network that people only use on the weekends when they have nothing else to do.

There's plenty of data that disagrees with this idea.

With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business.

If you don't believe me, then read the rest of this article, and you will see why Pinterest ads can truly help you grow your business.


A definitive guide to growth hacking for content marketing

Search online and you will see articles about growth hacking everywhere. The only problem is many times growth hacking seems an abstract concept that only big companies can use.

This couldn’t be further from the truth.

Any company or website can use growth hacking to grow. Do you know why?

Because growth hacking is a mindset, not just a bunch of tactics used to improve your conversion rate.

If you are wondering what this mindset is all about and how to use it, fear not.

Since 93% of B2B marketers and 86% of B2C marketers use content marketing as their main acquisition channel, in this post, you will learn how the growth hacking mindset works and how to use it for your content marketing strategy.


How to Supercharge Your Online Store with User Generated Content

Today, any business owner can take advantage of the wealth of direct customer communications that are available thanks to the opportunities that the online realm affords them.

Want to show how happy your customers are with your products? In the past, you had to explain that. Nowadays, you can illustrate this with images taken by the customer themself holding and enjoying your product.

In this article, you will learn why User Generated Content (UGC) should be part of your retail marketing strategy and how to start implementing it today.


How to Create Customer Journeys That Convert Like Gangbusters

In 2017, content marketing and email marketing are two tactics most online businesses use to acquire customers.

If content and email marketing are so effective and popular, why do only 67% of B2C companies and 53% of marketers say email and content marketing, respectively, are effective?

If both tactics work, why don’t more companies find them successful?

A big reason has to do with one simple fact: they don’t tie both tactics together.
This means they create content separated from their email marketing strategy. Once they create content, they blast it through their email list hoping to get results.

This isn’t a smart way of doing business.

You see, understanding the relationship between email marketing and content marketing is the key to a successful business.

In this post, we’ll show you how to use email marketing and content to create customer journeys that convert like gangbusters.

Crazy Egg

How to do Content Marketing for E-commerce Stores the Right Way

Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more.

At the same time, content can show them a picture of a problem of their life, and how they can solve it by using a product you sell.
That’s where the power of content marketing lies.

The best part is, any company can use this power for their own good. Including your e-commerce store.

Semrush article

5 Reasons Why Growth Hackers Need SEMrush & Competitive Intelligence

In the past few years, Growth Hacking has become one of the main buzz words in the tech industry.

This happened for a reason: growth hackers have pulled amazing results with scarce resources, and helped boost the growth of their startups.


38 Awesome Chrome Extensions for Email Marketers

Email marketers are busy people.

An email marketer could use some help.

Here’s where Google Chrome and its large extensions marketplace come to the rescue.

Chrome’s extensions market can allow you to use a wide variety of tools as you work on your email campaigns, so you don’t have to waste time to multi-task among different websites.

Since there are thousands of Google Chrome extensions, it’s easy to get lost.

That’s why we’ve gathered thirty-eight of the best Chrome extensions to use with your email marketing campaigns.


7 Ways to Turn Instagram Into an Ecommerce Purchasing Powerhouse

Instagram has 600 million users, 25% of which live in the United States, so you could reach close to 40 million Americans consumers willing to buy from an e-commerce store like yours.

If Instagram has so much potential, why do only 36% of marketers use it?

I think it’s a visual problem.

Marketers just can’t see themselves taking a tool they use to connect with their friends, and turning it into an acquisition channel. So they don’t use it.

What they need is to see real facts and examples of how Instagram can help them grow their e-commerce store.

And that’s exactly what you will see in this article.

Content upgrades article

How to Create Amazing Content Upgrades for Your Blog

If you know anything about online marketing, you are aware of the power of email.

After all, email has a 3800% ROI.

Yes, email is that powerful. But in order to use email to grow your business, you first need to have an email list. And to get one, you need to acquire subscribers.

There are many tactics you can use to get more subscribers for your email list, but there’s one that has been the darling of the online marketing world for the past few years.

I’m talking about content upgrades.

If you don’t know what they are, I will explain you everything you need to know about them.

Let’s get started.