Imagine a world where you could sell a product to a consumer who’s looking to buy exactly what you sell.
If such a world existed, it would represent the holy grail of marketing. Instead of spending money on expensive advertising campaigns, marketers would simply find who needs what they have to sell, and they would sell it to them.
Unfortunately, such a world doesn’t exist. But there’s a marketing technique that has allowed marketers to create better targeted, more effective messages that are very likely to resonate with prospects and customers.
Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you’ll want to start optimizing them to increase results. One way to increase performance is to run A/B tests to find what works, and then scale it.
In this article, we’ll break down the process for running run A/B tests in your PPC campaigns.
Digital marketers love attending conferences for a simple reason: they are one of the best investments they can make. Conferences allow marketers to learn from the most prominent experts about the latest industry tips as well as meet with their peers and grow their professional network.
With the number of conferences held every week around the world, it’s hard to decide which ones you should attend. To help you choose, here’s a list of the best 12 digital advertising conferences you should attend in 2018.
Black Friday and Cyber Monday are two of the most awaited days of the year for all online retailers. Last year, Black Friday and Cyber Monday represented over $6.5 billion in online spending, close to 2% of the total American online spending in 2016.
If you want to be prepared for this event, you must have your PPC campaigns ready beforehand.