If you’ve been working in marketing for a few years, it’s likely you’ve heard about data-driven marketing.
Data-driven marketing, just like its cousin “growth hacking,” has become a big hit among the marketing community.
Far from being a fad, data-driven marketing is a real thing. Marketers want to learn more about it because it works. For example, a study carried out by Teradata found 78% of marketers use it for their strategic decisions.
The question is, what is data-driven marketing? And how can you use it to deliver better results for your company?
In this post, you’ll learn what data-driven marketing is by discovering how data and marketing work together. Then, you’ll learn three ways to increase your conversion rate with data-driven marketing.
Your campaigns may not generate results due to a few common mistakes in your email marketing strategy and execution.
Some of these mistakes happen because they are counterintuitive. Others because email works differently than other marketing channels.
To help you save your email marketing from common struggles, here are five mistakes you may be making and a few suggestions on what to do to instead.
What if I told you there’s one marketing tactic that can help you with two of those three goals?
No, it’s not a “magic tactic.”
It’s not a “black hat” unethical tactic.
It’s video marketing, and it works amazingly well.
Here are five reasons why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales.
Lifecycle marketing campaigns aren’t one-size-fits-all tactics that you can just plug and play. You must adapt each campaign to your industry, your personas, and your specific goals.
In this post, I’ll share ten examples of companies that use lifecycle marketing to communicate with their subscribers and customers.
Targeting is the lifeblood of effective lifecycle marketing. Marketers know that and live by it. The problem lies in finding the target audience. It can be a challenging process, which can feel like finding the holy grail.
Every marketer wants to find it, but few can.
The online marketing world provides marketers with a tactic that can help them overcome this problem. That tactic is behavioral targeting.
Do you want to know the key to having a long-term profitable business? It’s not having more customers. It’s not having more traffic either. It’s repeat customers.
To increase the number of repeat customers, you need to focus on retention.
Email marketing offers an especially effective way to increase customer retention: post-purchase email automation.
In this post, you will see how you can use post-purchase email automation to increase your customer retention and grow the profitability of your e-commerce store.
As a marketer, you know how important it is to use data to fuel your marketing campaigns.
It‘s your job to look at what works and what doesn’t in your campaigns, so you can then optimize them for better results.
As you have likely experienced, finding data isn’t hard. Most email marketing providers offer analytics dashboards that show all sort of information about your performance.
What can be a challenge is finding the specific data you need as well as finding insights to drive your campaigns.
This post will help you understand how data drives your email marketing campaigns.You will also learn the key data you need to have before you launch a campaign and finally, you will see a few ways you can leverage data to improve the performance of your campaigns.
With over 600 apps available for integration, it can be hard to decide which are the best Slack apps for marketers. That’s why in this article, you will learn about the best 15 Slack apps for marketers.
It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. But when an audience gets the same ad over a period of time, they start ignoring it and may even hide it from their feeds. This is called “ad fatigue,” and it hurts Facebook’s business. So Facebook stops showing that ad altogether.
To hack this problem, you have one solution: rotate your ads. In this article, I’ll show you why Facebook wants you to rotate your ads, how to do it, and 5 examples to inspire you.
Most marketing channels work very different from each other. This is the case of Facebook Ads and Instagram Ads.
Despite the fact both are social networks that belong to the same organization, they cater different kind of users who behave differently.
In this article, you will discover how different Facebook or Instagram users are from each other, what are the core strengths of both advertising platforms, and how you can combine them to improve your results.
Managing a PPC campaign takes time. A big part of that time is taken by activities you repeat over and over, like scheduling ads, optimizing bids, and keyword management.
Some of the activities you do to manage your campaigns are small and may take you 10 minutes. But aggregate all those little tasks, and you will see you are losing many hours a month you could spend in higher-value activities.
In this article, you’ll learn how to use automation to save up to 10 hours a month when managing your PPC campaigns.
Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be a powerful growth tactic for any B2B marketer. In fact, 66% of marketers who spend as little as six hours per week on social media say that they see some kind of lead generation benefit.
Yet 49% of B2B marketers find social media to be the most difficult marketing activity to implement. So, let’s break it down and make it simple. Read on to learn how you can get started using social media for lead generation.
The world of PPC is going through deep changes thanks to the power of automation. Automation is helping PPC specialists and agencies free their time from mundane tasks to focus on higher-value activities.
To discover how automation has influenced PPC management, we asked seven PPC experts how automation has impacted their workflows.
Saturation is one of the biggest problems content marketing has these days.
This year we have seen the arrival of new content marketing trends that are changing the way content marketing works.
Next you will learn five content marketing trends that could help you gain the edge on your competition.