If there’s one thing any PPC marketer should know in 2017, it’s this: video marketing works.
Since people spend one third of their online time watching videos, it’s understandable it influences their behavior. Videos influence viewers into taking action, whether that is visiting a page, giving their email address to a company, or buying a product.
Companies understand this. According to a study carried out by Ascend2, 69% of companies report their video marketing budget is increasing.
Still, video marketing isn’t enough. If you don’t have a large enough social media following or email list, you may not get enough views to bring the desired results.
Every successful PPC campaign starts by finding the right combination of targeting, bidding, and creative copy. As soon as you find success with your campaigns, you’ll want to start optimizing them to increase results. One way to increase performance is to run A/B tests to find what works, and then scale it.
In this article, we’ll break down the process for running run A/B tests in your PPC campaigns.
As a PPC agency director or team manager, you know that your team’s productivity is one of the most important assets. Unfortunately, there’s one thing that could be draining productivity inside your company. It’s not social media or office politics.
I’m talking about meetings. Online or offline, agency meetings can become more of a time waste for your team than a productive task.
Digital marketers love attending conferences for a simple reason: they are one of the best investments they can make. Conferences allow marketers to learn from the most prominent experts about the latest industry tips as well as meet with their peers and grow their professional network.
With the number of conferences held every week around the world, it’s hard to decide which ones you should attend. To help you choose, here’s a list of the best 12 digital advertising conferences you should attend in 2018.
With over 600 apps available for integration, it can be hard to decide which are the best Slack apps for marketers. That’s why in this article, you will learn about the best 15 Slack apps for marketers.
There are a lot of things people say about social media advertising. Some say it works only for B2C businesses, others that they work only for small ones. Some even dare to say social media advertising isn’t effective at all.
None of that is true. Social media advertising works.
How do I know that? Because there’s a long list of stats that prove my point.
Don’t let yourself be guided by what other people say. Read the rest of this article and see how social media advertising really works.
It takes a lot of testing to uncover one really good Facebook ad. Once marketers find it, they scale it, investing more money in just the top-performing ad. But when an audience gets the same ad over a period of time, they start ignoring it and may even hide it from their feeds. This is called “ad fatigue,” and it hurts Facebook’s business. So Facebook stops showing that ad altogether.
To hack this problem, you have one solution: rotate your ads. In this article, I’ll show you why Facebook wants you to rotate your ads, how to do it, and 5 examples to inspire you.
Most marketing channels work very different from each other. This is the case of Facebook Ads and Instagram Ads.
Despite the fact both are social networks that belong to the same organization, they cater different kind of users who behave differently.
In this article, you will discover how different Facebook or Instagram users are from each other, what are the core strengths of both advertising platforms, and how you can combine them to improve your results.
Black Friday and Cyber Monday are two of the most awaited days of the year for all online retailers. Last year, Black Friday and Cyber Monday represented over $6.5 billion in online spending, close to 2% of the total American online spending in 2016.
If you want to be prepared for this event, you must have your PPC campaigns ready beforehand.
Since its launch, Facebook Ads have become one of the most powerful customer acquisition channels.
Most marketers agree: 78% of them are satisfied with their Facebook ads.
Given 71% of all Internet users are on Facebook, you can’t deny its power.
If you have more experience with other paid channels, most likely Google Adwords, you may find it hard to grasp at first.
You may even find some of the more advanced advertising strategies counterintuitive.
To make your life easier, we brought in someone who knows all the ins and outs of Facebook Ads: Jay Stampfl. Jay went from being an intern at adBrite and an anthropologist running around the jungles of Costa Rica, to become the CEO of BlackBird PPC, the digital advertising agency he founded in 2016.
Managing a PPC campaign takes time. A big part of that time is taken by activities you repeat over and over, like scheduling ads, optimizing bids, and keyword management.
Some of the activities you do to manage your campaigns are small and may take you 10 minutes. But aggregate all those little tasks, and you will see you are losing many hours a month you could spend in higher-value activities.
In this article, you’ll learn how to use automation to save up to 10 hours a month when managing your PPC campaigns.
Social media is a must for brand awareness and audience engagement, but how about lead gen? With 13% higher lead conversion rate compared to other channels, social media can be a powerful growth tactic for any B2B marketer. In fact, 66% of marketers who spend as little as six hours per week on social media say that they see some kind of lead generation benefit.
Yet 49% of B2B marketers find social media to be the most difficult marketing activity to implement. So, let’s break it down and make it simple. Read on to learn how you can get started using social media for lead generation.
The world of PPC is going through deep changes thanks to the power of automation. Automation is helping PPC specialists and agencies free their time from mundane tasks to focus on higher-value activities.
To discover how automation has influenced PPC management, we asked seven PPC experts how automation has impacted their workflows.