If you’ve been working in marketing for a few years, it’s likely you’ve heard about data-driven marketing.
Data-driven marketing, just like its cousin “growth hacking,” has become a big hit among the marketing community.
Far from being a fad, data-driven marketing is a real thing. Marketers want to learn more about it because it works. For example, a study carried out by Teradata found 78% of marketers use it for their strategic decisions.
The question is, what is data-driven marketing? And how can you use it to deliver better results for your company?
In this post, you’ll learn what data-driven marketing is by discovering how data and marketing work together. Then, you’ll learn three ways to increase your conversion rate with data-driven marketing.
Since its recent IPO, Snapchat has become the latest marketing channel worth checking out. Its reach is promising: with 166 million daily active users, Snapchat carries more users than Pinterest or LinkedIn.
Because Snapchat reaches so many, it’s a novel marketing channel worth trying, especially for marketers intent on reaching a millennial audience. In this article, we’ll show you three specific ways you can use Snapchat as part of your digital marketing strategy.
Your campaigns may not generate results due to a few common mistakes in your email marketing strategy and execution.
Some of these mistakes happen because they are counterintuitive. Others because email works differently than other marketing channels.
To help you save your email marketing from common struggles, here are five mistakes you may be making and a few suggestions on what to do to instead.
What if I told you there’s one marketing tactic that can help you with two of those three goals?
No, it’s not a “magic tactic.”
It’s not a “black hat” unethical tactic.
It’s video marketing, and it works amazingly well.
Here are five reasons why video marketing is one of the most powerful tactics you can use to grow your store and drive more sales.
Lifecycle marketing campaigns aren’t one-size-fits-all tactics that you can just plug and play. You must adapt each campaign to your industry, your personas, and your specific goals.
In this post, I’ll share ten examples of companies that use lifecycle marketing to communicate with their subscribers and customers.
Email marketers are busy people.
An email marketer could use some help.
Here’s where Google Chrome and its large extensions marketplace come to the rescue.
Chrome’s extensions market can allow you to use a wide variety of tools as you work on your email campaigns, so you don’t have to waste time to multi-task among different websites.
Since there are thousands of Google Chrome extensions, it’s easy to get lost.
That’s why we’ve gathered thirty-eight of the best Chrome extensions to use with your email marketing campaigns.
Search online and you will see articles about growth hacking everywhere. The only problem is many times growth hacking seems an abstract concept that only big companies can use.
This couldn’t be further from the truth.
Any company or website can use growth hacking to grow. Do you know why?
Because growth hacking is a mindset, not just a bunch of tactics used to improve your conversion rate.
If you are wondering what this mindset is all about and how to use it, fear not.
Since 93% of B2B marketers and 86% of B2C marketers use content marketing as their main acquisition channel, in this post, you will learn how the growth hacking mindset works and how to use it for your content marketing strategy.
Imagine a world where you could sell a product to a consumer who’s looking to buy exactly what you sell.
If such a world existed, it would represent the holy grail of marketing. Instead of spending money on expensive advertising campaigns, marketers would simply find who needs what they have to sell, and they would sell it to them.
Unfortunately, such a world doesn’t exist. But there’s a marketing technique that has allowed marketers to create better targeted, more effective messages that are very likely to resonate with prospects and customers.
The technique is called behavioral marketing,
In 2017, content marketing and email marketing are two tactics most online businesses use to acquire customers.
If content and email marketing are so effective and popular, why do only 67% of B2C companies and 53% of marketers say email and content marketing, respectively, are effective?
If both tactics work, why don’t more companies find them successful?
A big reason has to do with one simple fact: they don’t tie both tactics together.
This means they create content separated from their email marketing strategy. Once they create content, they blast it through their email list hoping to get results.
This isn’t a smart way of doing business.
You see, understanding the relationship between email marketing and content marketing is the key to a successful business.
In this post, we’ll show you how to use email marketing and content to create customer journeys that convert like gangbusters.
Targeting is the lifeblood of effective lifecycle marketing. Marketers know that and live by it. The problem lies in finding the target audience. It can be a challenging process, which can feel like finding the holy grail.
Every marketer wants to find it, but few can.
The online marketing world provides marketers with a tactic that can help them overcome this problem. That tactic is behavioral targeting.
Do you want to know the key to having a long-term profitable business? It’s not having more customers. It’s not having more traffic either. It’s repeat customers.
To increase the number of repeat customers, you need to focus on retention.
Email marketing offers an especially effective way to increase customer retention: post-purchase email automation.
In this post, you will see how you can use post-purchase email automation to increase your customer retention and grow the profitability of your e-commerce store.
As a marketer, you know how important it is to use data to fuel your marketing campaigns.
It‘s your job to look at what works and what doesn’t in your campaigns, so you can then optimize them for better results.
As you have likely experienced, finding data isn’t hard. Most email marketing providers offer analytics dashboards that show all sort of information about your performance.
What can be a challenge is finding the specific data you need as well as finding insights to drive your campaigns.
This post will help you understand how data drives your email marketing campaigns.You will also learn the key data you need to have before you launch a campaign and finally, you will see a few ways you can leverage data to improve the performance of your campaigns.