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Instagram has 600 million users, 25% of which live in the United States, so you could reach close to 40 million Americans consumers willing to buy from an e-commerce store like yours.
If Instagram has so much potential, why do only 36% of marketers use it?
I think it’s a visual problem.
Marketers just can’t see themselves taking a tool they use to connect with their friends, and turning it into an acquisition channel. So they don’t use it.
What they need is to see real facts and examples of how Instagram can help them grow their e-commerce store.
And that’s exactly what you will see in this article.