Content marketing works for B2B businesses. Ninety three percent of B2B companies say content marketing generates more leads than traditional marketing strategies. Meanwhile, 74 percent of companies indicate content marketing is increasing their marketing teams’ lead quality and quantity. But what about content marketing examples of companies doing it right?
Knowing that something works, and knowing how to do it are two different things. Instead of us telling you how content marketing works for B2B companies, we decided to show you examples of 10 companies achieving excellent results with it.