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Referral marketing looks like the elixir of marketing. You are making your customers refer their friends to your business at no extra cost.
What’s hard is to make it work for your company.
Your referral program needs to have a few specific attributes that will make your customer want to share it with their friends. As you will discover, it’s not money.
In this article, I will show you what really motivates your customers to share something with their friends, and how to apply it to your referral program.