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For years to come, the 3 October will be known as the day Amazon as we know it changed forever.
On this date, Amazon decided to put an end to incentivized reviews, a practice most private label brands use to create a “halo effect” around their brand.
This change came after a study by ReviewMeta discovered, among other things, that incentivized reviews on average rated the product .38 stars higher than reviews that non-incentivized reviews.
These findings were no surprise. There were already many industry experts that were complaining about this problem and were asking for a solution.