I specialize in e-commerce, SaaS, content marketing, SEO, lead generation, and online marketing in general. Learn more about my services in here: http://contentfiesta.com/content-marketing-services/.
Ecommerce is exactly the same as doing business in the offline world, except it is in the online world (groundbreaking, I know).
Most of the knowledge companies have gathered in the last 50 years can be used, or at least adapted, to the online world.
Among those things, we have the techniques companies use to increase their revenue, such as bundling, price anchoring, cross-selling, and upselling.