Content marketing is a keystone in the marketing strategy of any company.
The problem is that most content marketers don’t understand how to deliver the right content, at the right time, to the right people.
In order to do make the most out of content marketing, marketers need a well-defined buyer’s journey. A buyer’s journey can help content marketers understand the buyer’s needs as this target demographic becomes more familiar with their company, and more prepared to buy from them.
In this article, I will show you what a buyer’s journey is and how you can use it together with your content strategy to increase the effectiveness of your content marketing efforts.