Despite its importance, most CEOs have little time to foster their creative skills. The key to being a more creative CEO doesn't lie in how much time you spend per day, however.
As a CEO, you should also develop a habit around your creative skills so you don't have to spend too much time thinking about them.
Here are five recommendations to help you get started.
With over 150 million monthly active users and 9,700 pins every minute, Pinterest is the eighth largest social network in the Western Hemisphere.
Many companies still believe Pinterest is a fun social network that people only use on the weekends when they have nothing else to do.
There's plenty of data that disagrees with this idea.
With an $11 billion valuation and $300 million in revenue in 2016, Pinterest is a social network that means business.
If you don't believe me, then read the rest of this article, and you will see why Pinterest ads can truly help you grow your business.
As a content marketer, I know what it takes to find and vet high-quality writers for your startup.
It turns out, there’s one simple technique that has made all the difference to me.
If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.
You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.
With such a long list of tasks to do, the question then becomes, where do I start?
From all the different directions you can take, I like starting in one of the key pieces of any AdWords campaign: your landing pages.
The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.
In this article, I will show you six ways you can lower your CPCs by optimizing your landing pages.
Developing a content marketing strategy that works is hard. You need to understand your audience very well. You also need to consistently create high-quality content, so you can get people to share and link your content, all with the hopes of getting people to visit your site. The only downside is this process takes a lot of time. And even if you do everything right, you may not get the traffic you need.
What if there was a way to cut through these problems and get the results you want? Fortunately, there are not one, but seven ways to do so. Below are seven growth hacks to improve your content marketing and ignite your site’s traffic.
E-commerce stores succeed when they do two things right:
First, they attract people to their store.
Second, they make those people convinced they should buy from them.
But how do you attract those people? And, most importantly, how do you convince them to buy from you? Well, there's a whole lot of tactics you can implement to achieve both goals. There's one that stands out from the rest. And that is using user generated content.
All you need to do is take some time and implement one of the user generated content methods below.
In the past few years, Growth Hacking has become one of the main buzz words in the tech industry.
This happened for a reason: growth hackers have pulled amazing results with scarce resources, and helped boost the growth of their startups.
There's no question that lead generation is the key for growth for any B2B business; sometimes, however, a lead generation campaign can go awry and end up with a negative ROI.
Whatever the reason for that may be—and there are many—if you want your business to succeed, you need to make the most of your lead generation campaigns and achieve the highest ROI possible.
Product pages are the life and blood of any ecommerce store.
You can have the most beautifully designed site in the world, you can sell the most awesome products, and you can have the best customer support. But if your product pages are bad, you’re going to have a bad time selling to your customers.
As I like to say, your product pages are your shopping window, your sales clerk, and your cashier — all at the same time. They are the ones that make your sales happen.
That’s why you need to make your product pages convert like a boss.
In this post, I’ll explain how you can design your clients' product pages to increase conversion rates.
Today, any business owner can take advantage of the wealth of direct customer communications that are available thanks to the opportunities that the online realm affords them.
Want to show how happy your customers are with your products? In the past, you had to explain that. Nowadays, you can illustrate this with images taken by the customer themself holding and enjoying your product.
In this article, you will learn why User Generated Content (UGC) should be part of your retail marketing strategy and how to start implementing it today.
Ecommerce is exactly the same as doing business in the offline world, except it is in the online world (groundbreaking, I know).
Most of the knowledge companies have gathered in the last 50 years can be used, or at least adapted, to the online world.
Among those things, we have the techniques companies use to increase their revenue, such as bundling, price anchoring, cross-selling, and upselling.
Content engages people in a way no sales pitch can. Content touches people’s emotions: it makes them sad, angry, happy, excited, and much more.
At the same time, content can show them a picture of a problem of their life, and how they can solve it by using a product you sell.
That’s where the power of content marketing lies.
The best part is, any company can use this power for their own good. Including your e-commerce store.
If you’ve been working in marketing for a few years, it’s likely you’ve heard about data-driven marketing.
Data-driven marketing, just like its cousin “growth hacking,” has become a big hit among the marketing community.
Far from being a fad, data-driven marketing is a real thing. Marketers want to learn more about it because it works. For example, a study carried out by Teradata found 78% of marketers use it for their strategic decisions.
The question is, what is data-driven marketing? And how can you use it to deliver better results for your company?
In this post, you’ll learn what data-driven marketing is by discovering how data and marketing work together. Then, you’ll learn three ways to increase your conversion rate with data-driven marketing.
Since its recent IPO, Snapchat has become the latest marketing channel worth checking out. Its reach is promising: with 166 million daily active users, Snapchat carries more users than Pinterest or LinkedIn.
Because Snapchat reaches so many, it’s a novel marketing channel worth trying, especially for marketers intent on reaching a millennial audience. In this article, we’ll show you three specific ways you can use Snapchat as part of your digital marketing strategy.
Your campaigns may not generate results due to a few common mistakes in your email marketing strategy and execution.
Some of these mistakes happen because they are counterintuitive. Others because email works differently than other marketing channels.
To help you save your email marketing from common struggles, here are five mistakes you may be making and a few suggestions on what to do to instead.