I work with SaaS companies to increase their traffic and leads through content marketing. Learn more about my services: http://contentfiesta.com/content-marketing-services/.
Product Photography: How Photos Impact Your e-Commerce Conversion
I have something shocking to tell you:
The e-commerce business is just getting started.
“How could it be?”, you must be asking.
It’s no surprise e-commerce is popular: last year 79% of Americans bought something online.
Despite its popularity, e-commerce represents only 8.1% of total retail sales in North America.
That represents a tiny piece of the $5.5 trillion total retail market.
The reason why e-commerce isn’t as popular as the good ol’ offline retailing is simple.
No, it’s not pricing. It’s not a technological barrier either.
Let me show you why.