It’s common for B2B organizations to have a different specialist for each of their various online marketing channels.
Unfortunately, having a group of experts can lead to a siloing and, therefore, an incoordination of the whole online marketing strategy.
SEO needs content to inform position, and content needs SEO to bring more organic traffic to each piece.
Since most B2B online marketing strategies can be complex—due to the multiple steps within the buyer’s journey and the different personas targeted for each product—SEO can become a complicated matter as well.
In this article, you will learn 5 SEO best practices to implement for your B2B content marketing strategy.