If you want a Google AdWords campaign that's both high-converting and low-cost, you need to do a lot of things right.
You need to have a well-structured campaign that targets the right number of keywords to make it relevant for the searcher. You need to create magnetic ads to increase your CTRs. You need to bid the right amount to maximize your spending. Plus a lot more.
With such a long list of tasks to do, the question then becomes, where do I start?
From all the different directions you can take, I like starting in one of the key pieces of any AdWords campaign: your landing pages.
The relevancy and quality of your landing pages affect your Quality Score, which directly affects your cost per click (CPC). Because of that, optimizing your landing pages can help you save money while improving your conversion rates.
In this article, I will show you six ways you can lower your CPCs by optimizing your landing pages.